Certified Firms play an important role for both technicians and consumers by creating a trusted connection between quality work and reliable service. For technicians, being part of a Certified Firm demonstrates professionalism, adherence to industry standards, and a commitment to ongoing education—helping build credibility and career growth. For consumers, Certified Firms provide confidence and peace of mind, knowing the company they hire follows established best practices, employs properly trained technicians, and is held accountable to a recognized standard of excellence.